The Association for Accounting Marketing (AAM) is seeking dynamic, interactive speakers with leading edge and thought-provoking content for 450+ professionals from the accounting industry June 12-15, 2017, at the MGM Grand Hotel in Las Vegas, Nevada at the 2017 AAM Summit in conjunction with AICPA ENGAGE.

ENGAGE brings together the AAM Summit and five of the AICPA’s well-known conferences for four days of fresh ideas and breakthrough presentations and workshops — all under one roof. Attendees can choose any session they want, which means exposure to a wider audience beyond AAM.

Topic Ideas
When developing the summit agenda, our goal is to provide a balanced program that meets the interest levels of the audience, presented by speakers of the highest quality. Suggested topics are listed below, but please donʼt feel limited to these. We are seeking the most relevant and thought-provoking ideas.

1. Marketing/Communications
Sessions in this category are aimed at helping accounting firm marketing professionals accelerate practice growth. Speakers may include in-house marketers, consultants or marketing professionals who work in other industries with valuable information that is relevant to the accounting profession. Ideas include (but are not limited to): Mergers and Acquisitions, Niche/Specializations, Digital Marketing, and Branding.

2. Business Development
The AAM Business Development Taskforce is focused on delivering substantial value to its sales and business development members by providing educational resources and training. The following areas have been identified as areas of interest: BD Leadership Skill Development, Sale & BD Role Clarity and Integration in CPA Firms, Sales Process Development, Refinement and Execution, Metrics for Sales Success, Sales Compensation and Commissioning Models, and Sales Prospecting Skill Enhancement.

3. Practice/Personal Development
Ideas to help firms and professionals grow focusing on: leadership development, personal growth, marketing’s role in firm succession, client satisfaction, employee retention, and culture, developing strategic marketing plans, budgets and evaluating return on investment (ROI).

4. Skills
These sessions are designed for attendees to walk away having learned a new skill that they can implement immediately. Ideas include (but are not limited to): Facilitator Training, Negotiation Skills, Writing, Brainstorming, Managing People, Conflict Resolution, Being a Better Thinker (Harvard Business Review Case Study), and Understanding Your Personality (Myers Briggs or similar.)

5. Advanced/Executive Topics
Recognized leader and change agent in firm and industry (10 or more years of experience and includes Partners, Principals, Shareholders and CMOs).

As part of the submission process -- speakers are required to provide: a two-minute (maximum) video. The purpose of the video is to determine your speaking style. It does not have to be professional – something on an iPhone is fine. Please introduce yourself and provide a few key ideas you may want to include in your presentation if selected. Please provide a full URL link to the sample, as we cannot accept large file uploads in the submission site. We suggest posting on a private YouTube channel.

Speaker Reimbursement Policy Complimentary registration for the entire conference. Guest fees and the networking event are additional fees. Up to $500 in airfare. One night at the hotel for each day you are speaking. Reasonable out of pocket expenses.

All speaker proposals must be completed electronically using the submission site. Proposals are due no later than Friday, May 20, 2016 at 5pm PST.