2019 AAM Summit at AICPA ENGAGE Call for Content
Do you have a great story to tell? Do you have a passion for sharing your knowledge with others? Do you like helping others solve common challenges? Do you love to share customer success stories, best practices, teachings, and how-tos? If you answered yes to any – or all – of those questions, then we want to hear from you!
The Association for Accounting Marketing (AAM) is seeking dynamic, interactive speakers with leading edge and thought-provoking content for 5000+ professionals from the accounting industry June 10-13, 2019, at the MGM Grand Hotel in Las Vegas, Nevada at the 2019 AAM Summit in conjunction with AICPA ENGAGE.
ENGAGE brings together 8 curriculums and 250+ sessions — all under one roof. Attendees can choose any session they want, which means exposure to a wider audience beyond AAM.
Our program format will include multiple general sessions of 15-30 minutes. Hands-on and interactive breakout sessions will be 50 or 75 minutes.
When developing the summit agenda, our goal is to provide a balanced program that meets the interest levels of the audience, presented by speakers of the highest quality. Suggested topics are listed below, but please donʼt feel limited to these. We are seeking the most relevant and thought-provoking ideas.
Sessions in this category are aimed at helping accounting firm marketing professionals accelerate practice growth. Speakers may include in-house marketers, consultants or marketing professionals who work in other industries with valuable information that is relevant to the accounting profession. Ideas include (but are not limited to): Mergers and Acquisitions, Niche/Specializations, Digital Marketing, Firm Promotion, Branding, and Metrics for Marketing Success.
2. Business Development
The AAM Business Development Taskforce is focused on delivering substantial value to its sales and business development members by providing educational resources and training. The following areas have been identified as areas of interest: BD Leadership Skill Development, Sale & BD Role Clarity and Integration in CPA Firms, Sales Process Development, Refinement and Execution, Metrics for Sales Success, Sales Compensation and Commissioning Models, and Sales Prospecting Skill Enhancement.
3. Practice/Personal Development
Ideas to help firms and professionals grow focusing on: leadership development, personal growth, marketing’s role in firm succession, client satisfaction, employee retention, and culture, developing strategic marketing plans, budgets and evaluating return on investment (ROI).
These sessions are designed for attendees to walk away having learned a new skill that they can implement immediately. Ideas include (but are not limited to): Facilitator Training, Negotiation Skills, Writing, Brainstorming, Managing People, Conflict Resolution, Being a Better Thinker (Harvard Business Review Case Study), and Understanding Your Personality (Myers Briggs or similar).
5. Advanced/Executive Topics
Recognized leader and change agent in firm and industry (10 or more years of experience and includes Partners, Principals, Shareholders and CMOs). Ideas include disruption, blockchain, artificial intelligence, cyber security, and privacy laws.
We encourage you to submit a video (two-minute maximum) as part of your submission process. The purpose of the video is to determine your speaking style. It does not have to be professional – something on an iPhone is fine. Please introduce yourself and provide a few key ideas you may want to include in your presentation if selected. Please provide a full URL link to the sample, as we cannot accept large file uploads in the submission site. We suggest posting on a private YouTube channel.
Speaker Reimbursement Policy:
Complimentary registration for the entire conference. Guest fees and any networking events are additional fees. Up to $600 in airfare. One night at the hotel for each day you are speaking. Reasonable out of pocket expenses.
All speaker proposals must be completed electronically using the submission site. Proposals are due no later than Thursday, September 20, 2018 at 5pm EST.
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Organizer: Samantha Bowerman - firstname.lastname@example.org / +1 646-480-0267